Mumakore achangopfuura, nekukurumidzira kwekuvandudza tekinoroji yedhijitari, kudhinda kwedhijitari kunoshandiswa zvishoma nezvishoma kune akawanda uye akawanda madiki ekudhinda.Zvichitungamirwa nezvinodiwa nevatengi zvediki-batch uye zvemunhu kurongedza, akawanda uye akawanda mabhizinesi ekudhinda anotanga kusarudza kudhinda kwedhijitari kuti apedze madiki-batch uye emunhu ega ekurongedza. 

Mukupindura maitiro aya, Napco Research yakaburitsa bepa mukati《 Digital Print Packaging: Nguva Yasvika!》Muizviarticle, mabhenefiti ekudhindwa kwedhijitari uye kurongedza pakushambadzira, kudhinda kwedhijitari uye kurongedza mukushandisa kunoshanda kwezvinetso nemikana, yakatanga ongororo nekuongorora.

 Saka, chii chiri chimiro chedhijitari kudhinda uye kurongedza?Huya uone! 

 1.Digital kudhinda uye kurongedza uye kushambadzira mabhenefiti

Mubvunzo wekutanga Napco Tsvagiridzo yakabvunzwa waive "Kudhinda kwedhijitari uye kurongedza zvine hukama sei nemabhenefiti ekushambadzira?"Kusvika pamwero wakati, iyo inotevera seti yedata inoratidza maitiro akanaka emhando kune dhijitari kudhinda uye kurongedza.

 79% yemhando inobvuma kuti kurongedza chinhu chakakosha chekushambadzira kumakambani avo, uye kurongedza kunoonekwa sechikamu chakakosha cheiyo brand marketing strategy.

40%yemhando dzakanyorwa "kugadzira mapakeji anokurudzira vatengi kutenga" sechinhu chinonyanya kukosha kwavari.
60%yemhando dzakati dzakagadziridzwa kana kurongedza zvemunhu zvine zvakanakira kutengesa.

80%yemhando inosarudza makambani ekudhinda anopa madhijitari ekudhinda mapeji sarudzo. 

Zvinogona kuonekwa kuti varidzi vemhando vanobhadhara zvakanyanya uye zvakanyanya kutarisisa kune basa remunhu kurongedza dhizaini mukusimudzira kushambadzira, nepo kudhinda kwedhijitari kwave zvishoma nezvishoma kwave bhonasi inozivikanwa nevatengi vekupedzisira nemabhenefiti ayo enguva pfupi yekuchinja, inochinjika uye iri nyore, uye yakakwirira. kunyatsoshanda.

2, dhijitari kudhinda kurongedza matambudziko nemikana 

Pavakabvunzwa nezve zvipingamupinyi zvakakura mukushandiswa kunoshanda kwedhijitari kudhinda uye kurongedza, mazhinji makambani ekudhinda uye ekurongedza anoratidza kuti nekuenderera mberi kwekuvandudza tekinoroji yekudhinda yedhijitari uye kusimbiswa kwekudzidziswa kwevashandi kwakakodzera, zvisingakwanisi hunyanzvi (saizi yefomati, substrate, color gamut uye kudhinda mhando, nezvimwewo) harisisiri dambudziko guru ravakatarisana naro.

Zvinofanira kucherechedzwa kuti, kunyangwe kuchine mamwe matambudziko ehunyanzvi ekukurirwa muminda iyi: semuenzaniso,

52% yemabhizinesi ekudhinda nekupakura anosarudza "kufananidza kwemavara pakati pemidziyo yekudhinda yedhijitari nemidziyo yechinyakare yekudhinda yeoffset";

30% yemabhizinesi anosarudza "substrate kugumira";

11% yevakapindura vakasarudza "cross-process color matching";

3% muzana yemakambani akati "digital printing resolution kana mharidzo yemhando haina kukwira zvakakwana," Asi vazhinji vakapindura vakati maitiro ekutonga kwemavara, kudzidziswa kwevashandisi, uye hunyanzvi hwekuvandudza tekinoroji zvinogona kugadzirisa matambudziko aya.Naizvozvo, zvisingakwanisi tekinoroji hazvisisiri chinhu chikuru chinotadzisa kuvandudzwa kwekudhinda kwedhijitari

Pamusoro pezvo, iyo "customer boycott" sarudzo haina kunyorwa seimwe yezvipingamupinyi zvakakura zvedhijitari kudhinda packaging, zvichiratidza kuti kugamuchirwa kwedhijitari kudhinda packaging kuri kuwedzera zvishoma nezvishoma.

Zvakakodzera kutaura kuti 32% yevakapindura vanotenda kuti chikonzero chekutanga chekusadyara mukudhinda kwedhijitari ndechekuti haina kukodzera kumakambani ekudhinda nekurongedza ivo pachavo kana kurongedza processors chigadzirwa musanganiswa.

16% vevakapindura vakati chikonzero chekusadyara mukudhinda kwedhijitari ndechekuti vaifara kubudisa maodha avo ekudhinda uye ekurongedza.　

Saka, dhijitari kudhinda kurongedza musika mikana nematambudziko zvinogara.Kune rimwe divi, mabhureki haangobatanidze kukosha kune chitarisiko uye kushanda kwekurongedza, asi zvakare anowedzera kuzviona sekuwedzera kwemaitiro ekushambadzira, nekudaro zvichisimudzira kusimudzira yakasarudzika uye yakasarudzika musika wekurongedza, uye kuunza nzvimbo nyowani dzekukura dzekushandisa. yedhijitari kudhinda mumunda wekurongedza.　

Panyaya iyi, vatengesi vemidziyo yekudhinda yedhijitari vanofanirwa kushingaira kuvandudza maererano nehukuru hwefomati, substrate, color gamut uye mhando yekudhinda, kukurumidza kuvandudza nekuvandudza michina yekudhinda yedhijitari, uyezve kuderedza zvirambidzo zvehunyanzvi.Panguva imwecheteyo, isu tinoshingairira kupa vatengi mhinduro dzakakwana uye kukosha-kwakawedzerwa masevhisi, kubatsira vatengi kugadzirisa chigadzirwa portfolio, uye pamwe chete kugadzira dhijitari yekudhinda uye yekurongedza musika.