Packaging ndiyo yekutanga kuonana nevatengi vazhinji vane brand - saka ita kuti iverenge
Maonero ekutanga ndizvo zvese.Iwo mutsara wakanyatsopfekwa kusvika padanho rekuti cliché, asi nechikonzero chakanaka - ichokwadi.Uye, munyika yanhasi inogara iri online, uko vatengi vanozadzwa nezviuru zvemameseji anokwikwidza munzvimbo dzese dzehupenyu hwavo, zvakakosha kupfuura nakare kose.
Munyika yanhasi, makwikwi emhando haingobvi kune vakwikwidzi vayo pasherufu.Zvinobva kune zviziviso zvema smartphone zvinogara zvichingorira muhomwe yemutengi, maemail anonangwa, TV neredhiyo advert, uye kutengesa kwepamhepo nemahara zuva rimwe chete kuendesa kunokwevera kutarisa kwemutengi munzira dzakawanda dzakasiyana - dzese dziri kure nemhando yako.
Kuti uwane - uye zvakakosha, chengeta - kutarisa kwemutengi wako, mhando yemazuva ano inoda kupa chimwe chinhu chakadzama.Zvinoda kuve nehunhu hunoonekwa nekukasika, ukuwo uchimira pakuongorora kwenguva refu.Uye, sehunhu hwese, izvi zvinofanirwa kuvakwa pahwaro hwetsika nemisimboti.
'Ethical consumerism'chave chiri chiitiko chinozivikanwa kwemakumi emakore akati wandei, asi kuputika kweinternet kunoreva kuti ikozvino yakakosha pakubudirira kwemhando.Zvinoreva kuti vatengi vanogona kuwana ruzivo nezve chero chinhu kubva chero kupi uye chero nguva, uye nekudaro, vanove neruzivo rwakanyanya nezve kukanganisa kwemaitiro avo ekutenga kupfuura nakare kose.
Ongororo yeDeloitte yakawana izvi zvakabatana nevatengi vazhinji vari kuita nhamburiko yekutora mararamiro akasimba.Zvichakadaro, chidzidzo cheOpenText2 chakawana kuti ruzhinji rwevatengi vangada kubhadhara zvakanyanya kune chigadzirwa chaive chakadzikwa kana kugadzirwa.Ongororo imwe chete iyi yakawana kuti 81% yevakapindura vakanzwa kuti tsika yekutsvagisa yakakosha kwavari.Sezvineiwo, 20% yevakabvunzwa vakati izvi zvakangoitika mugore rapfuura.
Izvi zvinoratidza kuenderera mberi kwekuchinja kwemaitiro evatengi;imwe inongowedzera nekufamba kwenguva.Uye, nevatengi veGen Z vari padanho rekukura musimba rekushandisa repasi rose, mabhureki achafanira kufamba hurukuro kana zvasvika kune tsika.
Kana meseji yemhando isingaenderane nemutengi, meseji iyoyo inogona kurasika pakati pegungwa remamwe meseji ekushambadzira vatengi vemazuva ano vanofanirwa kubata nawo.
Inogadzika, ine tsika meseji iyo yakavhiringika nekuwedzeredza, isina kufanira kurongedza epurasitiki haigone kugara zvakanaka nevatengi vemazuva ano.
Yakakura yekurongedza dhizaini inofanirwa kushanda ruoko-mu-ruoko ne brand messaging kuti isangoratidza hunhu hwekambani, asi kuhuisa nenzira iyo vatengi vanogona kubata nekunzwa, pamwe nekuona.Zvakakosha kuyeuka kuti basa rekurongedza haringopere kana mutengi atenga.Mavhuriro anoita mutengi paki, mashandisiro anoita paki kuchengetedza chigadzirwa, uye - kana zvichidikanwa - iko nyore kudzosera chigadzirwa mupakeji yayo yepakutanga zvese zvakakosha zvekubata izvo brand inogona kushandisa kusimbisa kukosha kwayo kuburikidza nekurongedza.
Madingindira ehutsika nekuchengetedzainyaya dzinopisa muindasitiri yekurongedza yanhasi, sezvo ichitsvaga kuzadzisa zvinodiwa nevatengi vemazuva ano.
Nguva yekutumira: Jul-05-2023