Maitiro ekumisa matiririyoni nekukurumidza fashoni kubva mukupambadza

• Zvinenge zvipfeko zvese zvinopedzisira zvave mumarara, kwete kungopa indasitiri yemafashoni dambudziko rakaoma remarara asiwo nyaya yekabhoni.
• Kuedza kudzokorodza kusvika pari zvino hakuna kuita kuti padiki padiki, nekuda kwekuti zvipfeko zvizhinji zvinogadzirwa nemusanganiswa wemachira zvakaoma kudzokorodza.
• Asi dambudziko iri rakagadzira indasitiri nyowani yekudzokorodza-yakatarisana nekutanga, kukwezva kufarira kubva kumakambani akaita saRevhi, Adidas naZara.

Indasitiri yemafashoni ine dambudziko rinonyanya kuzivikanwa remarara.

Zvinenge zvese (zvinenge 97%) yezvipfeko zvinozopedzisira zvave mumarara, sekureva kwaMcKinsey, uye hazvitore nguva yakareba kuti hupenyu hwechipfeko chekupedzisira husvike kumagumo: 60% yembatya dzinogadzirwa inorova marara mukati megumi nemaviri. mwedzi yezuva rayo rekugadzira.

Mumakumi maviri emakore apfuura, izvo zvine chekuita nekugadzirwa kwembatya kwakawedzera zvakanyanya nekukwira kwefashoni nekukurumidza, kugadzirwa kwemarudzi akawanda, uye kuunzwa kwemapurasitiki akachipa.

Indasitiri yefashoni yemadhora emadhora akawanda inopa kuburitsa gasi regreenhouse, pakati pe8% kusvika 10% yekuburitswa kwepasi rose, maererano neUnited Nations.Izvo zvinodarika ndege dzese dzepasirese uye ngarava dzemugungwa dzakabatanidzwa.Uye sezvo mamwe maindasitiri ari kufambira mberi pamhinduro dzekudzikisa kabhoni, fashoni kabhoni tsoka inofungidzirwa kukura - inofungidzirwa kuti ichaverengera pamusoro pe25% yepasi rose kabhoni bhajeti panosvika 2050.

Indasitiri yembatya inoda kutorwa zvakakomba kana zvasvika pakudzokorodza, asi kunyangwe mhinduro dzakareruka hadzina kushanda.Sekureva kwenyanzvi dzezvekuchengetedza, zvinosvika makumi masere muzana ezvipfeko zveGoodwill zvinopedzisira zvaenda kuAfrica nekuti musika wekare wekuAmerica haugone kutora zvinhu.Kunyangwe mabhini ekudonhedza emuno anotumira zvipfeko kuAfrica nekuda kwekuoma kwenyaya yekupa mudzimba uye kufashukira.

Kusvika pari zvino, kugadzirisa zvipfeko zvekare kuti zvive zvipfeko zvitsva hazvina kumboita kuti pave nekupokana muindasitiri iyi.Parizvino, isingasviki 1% yezvipfeko zvinogadzirwa zvembatya zvinodzokororwa kuita zvipfeko zvitsva, izvo zvinouya nemutengo wemadhora bhiriyoni zana pagore pamukana wekuwana mari, sekureva.McKinsey Sustainability

Rimwe dambudziko guru nderekusanganiswa kwemachira ikozvino kwakajairika mukugadzira.Nezvizhinji zvemicheka muindasitiri yemafashoniblended, zvakaoma kudzorera imwe fiber pasina kukuvadza imwe.Jaya rakajairwa rinogona kuve nemhando dzakasiyana siyana dzefiber dzinosanganisira musanganiswa wedonje, cashmere, acrylic, nylon uye spandex.Hapana kana imwe yemafibhi inogona kudzokororwa mupombi imwe chete, sezvave zvichiitwa mune zvehupfumi muindasitiri yesimbi.

"Iwe unotofanira kupatsanura mafibhi mashanu akanyatso kusanganiswa uye woatumira kune mashanu akasiyana ekudzokorora mamiriro kuitira kuti udzore majuzi mazhinji," akadaro Paul Dillinger, mukuru wepasi rose chigadzirwa innovation.Levi Strauss & Co.

Dambudziko rekudzokorodza zvipfeko nderekupisa matangi

Kuomarara kwedambudziko rekudzokorodza fashoni kuri kuseri kwemabhizinesi matsva akabuda kumakambani anosanganisira Evrnu, Renewcell, Spinnova, uye SuperCircle, uye mamwe makuru makuru ekutengesa mashandiro.

Spinnova yakabatana nekambani hombe yepasi rose yemapepa nemapepa gore rino, Suzano, kushandura huni nemarara kuita machira akashandiswa zvakare.

"Kuwedzera mwero wekudzoreredza machira-kune-machira ndiko kuri pamwoyo wenyaya," akadaro mutauriri weSpinnova."Kune hupfumi hushoma hwekukurudzira kuunganidza, kurongedza, kucheka, uye marara emachira, anove matanho ekutanga mukudzoreredza loop," akadaro.

Machira emarara, nemamwe matanho, inyaya hombe pane marara epurasitiki, uye ine dambudziko rakafanana.

"Icho chigadzirwa chakachipa chaizvo icho chinobuda chisina kukosha kwakanyanya uye mutengo wekuziva, kuronga, kuunganidza, uye kuunganidza zvinhu zvakakwira zvakanyanya pane zvaungawana kubva pazvinogadzirwazve," maererano naChloe. Songer, CEO weSuperCircle

iyo inopa vatengi nemabhurendi kugona kuita zvakasiyana siyana zvigadzirwa zvakapedzwa zvitumirwe kumatura ayo kuti zvigadziriswe uye zvidzokororwe - uye chikwereti kukutenga kwezvinhu kubva kuThousand Fell yakadzokororwa sneaker brand inotungamirwa nemukuru wayo.

"Kukanganisa zvinosuruvarisa kunoda mari, uye kuri kutsvaga nzira yekuita kuti bhizinesi riite zvine musoro," akadaro Songer.